BADTORO is created by Jordi Nogués, a company located in Barcelona and dedicated to the design and manufacture of collections for Duty Free shops in airports around the world. Founded in 1996 by Jordi Nogués, is headquartered in Barcelona, Spain.

BADTORO a pet created by the design team consisting of Andrés Barzi and Jordi Nogués. The final design came by the spring of 2005. The idea was to draw a bull with the minimal strokes posssible that would create empathy with young audiences while providing a new icon associated with Spain (always away from the clichés of the market).

His defiant look shows both nobility and courage, which in some ways provides a humane attitude a young audience may easily empathize with. BADTORO image can be found in many official products like T-shirts, mugs, hats, key chains and other souvenirs available.